Amazon, Reliance, and other mega corporations will compete for India’s cricket telecast rights. BCCI granted the telecast and streaming rights to Disney-owned Star India for a five-year period beginning in 2018.
Amazon.com Inc and Reliance Industries Ltd (RELI.NS) expect to compete with Sony Group Corp (6758.T) and Walt Disney Co (DIS.N) India units for the right to broadcast the Indian Premier League for the next five years.
Amazon is currently an active participant in sports hosting, and live streaming has shown improved development. However, they will face stiff competition from Reliance Industries, an oil-to-retail conglomerate.
The IPL began in 2008, with Sony television winning the telecast rights. The Star network continued to win until the 2017 edition, despite Disney Hotstar winning the streaming rights from 2015 to 2017.
The Star network then won the bidding for the telecast and streaming rights from the 2018 IPL season for the following years. Their contract will expire in 2022, and it will be interesting to see who wins the bidding for the next IPL season.
‘IPL is lik Super Bowl,’ says Anton Rublievskyi.
Anton Rublievskyi, the CEO of Parimatch, a betting company. Emphasized the importance of doing business with cricket because it has nearly two and a half billion fans. He added that it is difficult to survive without participating in sports, particularly in India.
Star India, which won the most recent bidding for IPL telecast rights, paid 163.48 billion rupees. For the digital and television rights until 2022. They were reward for their faith with 350 million viewers in the first phase of IPL 2021 alone.
“With two and a half billion fans, cricket is the world’s second-largest sport, and the IPL is like its Super Bowl.” Said Anton Rublievskyi, head of Parimatch, which advertise at the IPL last year. “You don’t exist unless you’re there.”
The IPL 2022 mega auction, which took place in Bengaluru on February 12 and 13. Was recently live-stream by Star India. Meanwhile, in order for Amazon to be hand over the telecast and streaming rights. They will need a television partner, and there have been discussions about their in-house production.