Rohit Sharma joins hands with JioCinema as its Brand Ambassador. Sharma, who will now be seen representing JioCinema in the 16th edition of the IPL. Expressed his delight at the new collaboration.
Following the termination of his contract with Star Sports, Indian captain Rohit Sharma has joined JioCinema as its Brand Ambassador. The Mumbai Indians captain was initially partner with Star Sports in the same capacity and also a part of the company’s official IPL campaign. Which included star players Virat Kohli, Hardik Pandya, Ravindra Jadeja, Shreya Iyer, and KL Rahul.
Sharma, who seen supporting JioCinema in the 16th season of the IPL. Expressed his delight at joining the digital streaming platform. The star batter also expressed his delight at being connected with JioCinema, which is doing tremendous job in bringing a transition to the digital platform.
“JioCinema is transforming how sports are consume in India through mobile phones and connected TV. ” Its incredible range of options for fans is extremely powerful. “I am delight to be associate with JioCinema and be a part of this journey. Because it enables the shift to the digital platform and offers a greater degree of flexibility. Accessibility, interactivity, and personalization to cricket fans. ” Rohit Sharma cited as saying by The Economic Times.
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The Mumbai Indians captain is likely to collaborate with JioCinema in expanding its fan base globally and interacting with their numerous engagement activities. It should be mentioned that JioCinema’s free IPL 2023 streaming has help the site earn a staggering 550 crore video weeks in the first two weeks, according to Viacom18.
“Rohit Sharma embodies the spirit of sportsmanship and unrivaled leadership, representing values that both fans and players cherish.” In Rohit’s ability to connect with people, our presentation of sports and the ongoing TATA IPL have a synergy, and this cooperation is a natural extension of our goal to lead India on a road that reflects an exciting future,” said Viacom18 Sports CEO Anil Jayaraj.