Indian Premier League issue into pop culture. From Ooltah Chashmah to Unnaipol Oruvan, advertisement. The space to politics, the T20 league has ended up the inevitability of our times. In the uncontrolled build-up to the state surveys in Kerala. MS Dhoni made an unpretentious passage into a discussion table of serious political analysts.
A tv anchor casually anticipated an unfancied Congress leader. Also, to perform a Dhoni-like heist to which a mostly distracted analyst jokes: “Let’s see what Dhoni may do in this year’s IPL.”
Indian Premier League
There were other Indian Premier League implications too. A new-fangled political party in Kerala goes by the name Twenty20. Though its originators demand it was not inspired. Also, by IPL or the most limited format of the game. It was not prevented their adversaries from often reminding them that: “Elections are not like IPL, it’s Test cricket.”
The state, unlike its neighbors, is largely immune to IPL-frenzy. Apart from Sanju Samson, it has little stakes too. Yet, the league has subconsciously intruded. Into the psyche that references and metaphors. They are quite common and frequent, emphasizing that IPL. Moreover, even where it’s not madly followed or deeply entrenched. It has seeped seamlessly into popular culture.
A few separate away, in Maharashtra. Where COVID-19 cases are mounting, the government accepts that the cases will subside. As soon as the IPL starts. They are persuaded that more individuals will remain inside. Within the evening, thus lessening the chances of infection transmission. There needn’t be night curfews. The games in Mumbai, the hotbed of the later wave, needn’t be shifted either.
The supposition is not relieving of logic or prove either. There was a relative droop within the number of cases amid the final IPL season. More people watched IPL games within the UAE than ever before 405 million viewers (24 percent increase from 2019). And that’s half of the Indians, according to BARC viewership data.
Thus, the Indian Premier League may well not be the opium of the masses yet. It is along with the pandemic, death, and taxes. It is to become an inevitability of our times. Not just for the two months that play out on the television screen. Also, not just as a tool for entertainment or as a commercial force. But a defined cultural, social construct. Lastly, it’s the empire of trolls or memes. Also, in the sphere of movies or songs, a platform of fiction or shows on YouTube. The league has not just been forced into the common Indian’s psyche. It has blended into his sensibilities.